Too often, we feel that good ideas can only come from certain people. This is a load of crap. When I worked
in corporations, I often saw the need for creating great ideas coming out of a political machine where people
worked so hard to get their respective managers to listen to their ideas. By the time these ideas came to fruition,
they were old ideas and as a consequence people who originated the idea would quickly disconnect themselves
from being a part of these ideas.
Selling ideas should be a part of an executive’s makeup. If a top executive cannot get buy-in from others and is
unwilling to listen to others, then they will quickly fail. To effectively sell ideas, a leader must be well connected with
his/her staff at all levels.
In order to proceed with a great idea, it is imperative that the idea add value for internal staff, current clients and new clients. If you can
create an idea that adds value to all of these parties, then you see the maximum return on your investment. Think about the ideas that have
not worked out in the past, typically one of these areas has been the weakest link
Sell your idea internally and monitor your progress by checking the following:
Do you have key people on board at your company?
Do you have buy-in from a key outside source?(Are you fulfilling a client request you have received in the last year?)
Is your idea simple? Will people understand how your idea will work in a few short statements.
Does your idea have legs? Could your idea grow into something bigger in the future.
Simple ideas sell better and are much easier to communicate and get people interested in.
Look at your ideas list today. If you don’t have one, start listening more. If you have a list, go through it and see which idea could add the most
Not all ideas work. If you go through the process and start hitting some roadblocks, determine if your idea has enough steam to persevere, otherwise
look for the next idea.
If your idea is implemented, start monitoring it right away and see if it will be an idea that sticks or that needs to be replaced. If you want an
example of a company that implements a number of new ideas all the time, study Amazon. You can learn a lot from their mistakes and their victories.
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