Lead, Manage and Execute
These three words are the basis for this “new” site. I have spent the past 10 years as a marketing director and have thoroughly learned so much regarding marketing. Marketing is critical to the success of a company. The best advice I have gained over the past 10 years is learn as much as you can from others, take risks, learn quickly from mistakes, (I have made a lot of mistakes). I have also learned that I have to continually measure my progress and make sure growth is occurring.
Never stop listening…Every year I learn that I must listen more and talk less. Too many people I encounter talk about their past achievements and honors. This is great if you are looking back, but as a leader I have learned that someone always knows more than I do and can do my job better. No one is irreplaceable. Lead more by example and make sure you are well connected to people at work, outside of work and most important at home. Focus on those items that make a difference.
In my experience, I continue to evaluate processes and look for ways to improve them. I have also learned that many people do not operate using deadlines. Without deadlines, work often is delayed, forgotten or dropped. Deadlines help keep people accountable. Everyday, I have tasks I must complete irregardless of day to day activities. If I do not manage these tasks appropriately, I soon find myself behind the curve.
This might be the most important aspect I take with me everyday. Without execution, nothing ever gets completed. Too many people talk about leading or managing but very few can execute. To me, execution means a particular task, project or action has been completed and progress can begin to be measured. It’s hard to measure a project that is half-way completed. If there is a personnel issue and action keeps getting delayed, then no measurable result can occur.
The application of these principles has been huge for me over the past six months. I am looking forward to taking these principles to another level in 2016. It is critical to build a team of great people. Notice that none of these principles can happen without people. Surround yourself with a great team and work with great people from great companies and you will see immediate success.
Too many people this time of year look at reading the best book, finding the right tool or searching the internet for a good story. There is nothing wrong with this approach, but don’t stop there.
Come up with three words that define what you and what is important to you. Use these words as a guide and start working from there. It will help you keep your focus.
What to look for in 2016: (Special Addition)
Noise and Distractions – It is a political year. Many candidates will be working on positioning themselves and their message to voters. Listen and learn from their approaches.
Result of Company Mergers and Acquisitions in 2015 – How will these companies reorganize to achieve their goals.
Which companies have survived the past few years of the recession? What made these companies successful?
Mobile continues to grow – People want clear, concise information. Email on mobile is growing. People are more connected to their mobile devices then ever before.
Recognize Great Talent – What does a productive employee look like in 2016? Which people can get work completed without being distracted.
Recognize which marketing channels are working/not working. Focus more on those areas that are working: social media, online marketing, mobile marketing, trade shows, direct mail, email. There is no cookie cutter system for every company! Don’t let someone tell you there is. You know your clients better than anyone else does.
Picture Source: GraphicStock