The race is on. Companies are in a race to transform their companies.
In this article, I am not talking about acquisitions, buyouts, sellouts and layoffs. We see these type of actions on a daily basis. I want to focus on transformation that I have seen already in the first few weeks of January.
Culture – It is critical to upgrade a company culture in order to meet the demands of an “instant” society. It starts with making sure people are ready for what is coming. It is too easy to get stuck in the past and continue to do things the way they have always been. It is time to be disruptive. Look at areas to change and start developing and executing the plan.
Structure – It is important to look at current work assets: desks, computers, phones, mobile technology. How will you grow as a company? It might be time to upgrade computers, laptops, instruments and other office decor.
People – People make all the difference. Companies need to make sure they build their companies on people who are willing to invest themselves. If most of your people can look at their work as contributing to a greater product/service then you, as a manager have succeeded in building the right work culture. This process consumes a lot of our time as managers. It is critical to make sure it is instilled in your management team.
Clients – Continue to follow the buying and searching patterns of customers. This is huge. People’s span of attention is smaller because they are being inundated with information all of the time. I hear complaints about people not being able to find information on our website and these type of comments keep me working toward a better experience. I also follow Amazon, Jeff Bezos regularly because I don’t know another individual or company who changes direction more than this guy does. It seems to be working nicely in his case.
Finally, it is more about taking action. Even with the best planning, without implementation it is just that, a plan. Taking action and managing work is really the key differential in this whole process. Some people are workers, some managers and some leaders. When comes down to it though, many people have a hard time managing work. I am not saying this process is easy, by any means, but this skill of project management is a big one. It is critical that projects be managed properly to assure completion dates are in place and enforced. It also helps with respect to communication too.
I see the company I work at in a race. We need to continue to work for the long term, but continue to stay ahead of our competition. We need to continue to raise our expectations and listen more and more to our clients. We need to implement projects faster and continue to look at transforming our company in 2016. We are off to a good start in 2016, but we need to continue to engage in new initiatives and always remember to do this as a part of servicing clients every day. It is a daunting task, but it is a very necessary one.