Today, the Internet of Noise is alive and Strong. People share and share the same information over and over hoping to get noticed.
My advice to you, don’t be like everyone else and find some way to separate yourself from the noise.
It used to bother me when I tell people where I work and they say, where are you located. I tell then tell them where we are located and they get a pretty good idea of where we are. However, if I listen closely, I quickly realize that people have heard about the company I work for and they remind me that they like reading the information I post on Linkedin or Twitter or in a local journal or business newspaper. It really comes down to the fact that people are not so concerned about where your company is located, but it is about where they last heard about your company. This is the era we are in today. It is not so much about brick and mortar and more about “Why” we are in business.
Having a strong internet presence is more critical today than it has ever been. It is more than being on the first page of Google. It is about being noticed. Today, people are trying to connect people with their respective company. People connect with people. There isn’t a yellow pages of people and their respective companies. Today, companies are being evaluated based on their web presence and the people associated with them. It is for this reason that I spend more time on sites like Linkedin. I need to be where the business professionals are.
In addition, I continue to work on sharing information about myself and my company. It is for this reason that I maintain two separate blog sites. LeadManageExecute.com and Blog.MidwestLabs.com. People ask me if I see return from these sites. The answer is yes. It is not always available in real-time measurement, but the impact is there. I hear about it from associates I visit with and the comments received on Linkedin and through email.
Building presence online is critical. Directory listings are not enough. Engaging is ok, but it is short-lived. The only way people learn more about myself and the company I represent is through shared content. Not just content on a blog, but content from a blog that is shared online through sites like Twitter and Linkedin. A few years ago I really cut down on the different sites I was on. I was frankly, spreading myself too thin and not seeing results. Connect on places where you want to learn more about other companies and their representatives.
Building and maintaining a reputation online is a never-ending job. Embrace it and start sharing content as a starting point for a future conversation. It really is that easy. The hardest part is starting the process.