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Moving Forward

Is Our Company Setup to Compete and Win?

September 6, 2016 by Brent Pohlman

Is Our Company Setup to Compete and Win?

I am mulling over this question and asking myself a number of other questions. The answer for me at this stage is, "We have some work to … [Read more...]

Filed Under: leadership, management, marketing Tagged With: work outlook, work philosophy

Communication Writing – The New Marketing

August 30, 2016 by Brent Pohlman

Communication Writing – The New Marketing

I really believe this topic will be the differentiator in the market.  Very few people can write and communicate effectively. I work on this … [Read more...]

Filed Under: leadership, management, marketing Tagged With: quality content, written communication

Reasons Why Organic Content Still Works

August 24, 2016 by Brent Pohlman

Reasons Why Organic Content Still Works

Over the past few weeks, I have witnessed something quite interesting. Older content still gets very good results. Articles that I wrote 3 … [Read more...]

Filed Under: leadership, management, marketing Tagged With: content marketing, organic search

Building Momentum as a Part of Marketing Strategy

August 18, 2016 by Brent Pohlman

Building Momentum as a Part of Marketing Strategy

This may sound like a crazy statement, but I think it is needed and I am super stoked.  Too many times we look for motivation and answers … [Read more...]

Filed Under: management, marketing, Projects Tagged With: marketing, marketing strategy, midwest labs

Looking at More Simplicity Going Forward

August 16, 2016 by Brent Pohlman

Looking at More Simplicity Going Forward

Looking at ways to make things more simple. That is my mantra and goal today. It is more than convenience. It is about doing things better … [Read more...]

Filed Under: leadership, management, marketing Tagged With: marketing simplicity, simple life

Changing the Way We Approach Technology – It’s not a Millennial Thing

August 9, 2016 by Brent Pohlman

Changing the Way We Approach Technology – It’s not a Millennial Thing

Maybe you are like me and you are tired of the constant categorization of people. Try being born in 1965. Some people put me in the baby … [Read more...]

Filed Under: leadership, management, marketing Tagged With: content marketing, digital experience, digital marketing, digital media

Making the Next Big Investment in Marketing

August 4, 2016 by Brent Pohlman

Making the Next Big Investment in Marketing

I believe the next great marketing win will happen today! We live in a time where we have so much power at our fingertips to build up our … [Read more...]

Filed Under: leadership, management, marketing Tagged With: digital marketing, marketing strategy

How to Look At Content Marketing Differently

August 1, 2016 by Brent Pohlman

How to Look At Content Marketing Differently

Stop wasting people's time - Too many people regurgitate news that everyone already knows. This type of content is really getting old. You … [Read more...]

Filed Under: leadership, management, marketing Tagged With: #contentmarketing, content, content marketing

Going Digital – The Biggest Difference Maker for Me in 2016

July 26, 2016 by Brent Pohlman

Going Digital – The Biggest Difference Maker for Me in 2016

These past few weeks I have been working with a partnering company on the design of a new company website. I am learning a ton about how … [Read more...]

Filed Under: leadership, management, marketing, Projects Tagged With: digital experience, digital marketing, digital media

Opening My Eyes to All The Opportunities

July 21, 2016 by Brent Pohlman

Opening My Eyes to All The Opportunities

This week I attended a show, IFT16 - Institute of Food Technologists. It was a tremendous show. I saw a number of clients and prospective … [Read more...]

Filed Under: leadership, management, Uncategorized Tagged With: business opportunities, management

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  • Building Momentum as a Part of Marketing Strategy
  • Looking at More Simplicity Going Forward

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