Look at current product/service offerings and look for ways to add more value to clients
Our company supplies kits to clients. Currently, I am looking at the process from the eyes of a client and trying to make the process much simpler
Focus more on client service Hiring the right people makes all the difference. Having a system that is easy to access and update can also make all the difference. Developing client service people into knowledgeable industry is also critical. Client service is becoming more and more important and companies need to focus more resources in this area.
Marketing internally and externally
If you can get others to buy-in to your ideas, it creates a powerful team where everyone works together to make a marketing campaign successful.
Get to the market faster
Too many times great ideas are just that, great ideas. The ideas never become a reality. It is imperative to look for ways to get new processes in place at a much faster rate. If you don’t get there, one of your competitors will.
Find ways to link company brand to personal brand
I believe it is important for clients to be able to connect people with the companies they represent. This activity can be accomplished through writing quality content and sharing it on sites like Twitter and Linkedin.
Look closer at overall, company project list
Examine company project list and make sure projects are evaluated with respect to meeting company objectives and are enforced with respect to deadlines.
Make it a way of life
Many people I am connected to make building influence a priority. The great part about this process of building influence is that many of these tasks you can begin on your own. It really starts with a plan and focus. For me, it was all about inbound marketing. If you can get on people’s radar on the internet, then you understand how the items listed above are so critical. For me it is really about evaluating where I am at right now and looking to improve. It is good to learn from past mistakes and losing campaigns and use this information to focus on getting better.