I am mulling over this question and asking myself a number of other questions. The answer for me at this stage is, “We have some work to do!”
Yes – our company is working on its game plan. We have a good nucleus right now, but we have some work to do in a number of areas. I am a competitor and I continue to look at our game plan and execute our plan. In 2016, we have started and continue to complete a lot of major projects. At the same time, we have started a number of initiatives that will be completed before the end of the year.
This past weekend, I witnessed the final preseason game in Kansas City in person and watched Nebraska’s first home game on television. In both cases, each team was evaluating talent and execution. Kansas City rested its starters so the coaches could get a good sense of which players would make the final roster. At Nebraska, they were trying to showcase their talent and evaluate their execution from their past few weeks of practices. By the way, I think Nebraska needs to clean up a number of items if they are going to have a successful team this year.
Is Our Company Setup to Compete and Win?
It is one thing to compete, it is another thing to win. I love competition, it helps me stay focused and know that if people do not like our services they have other options. Competition helps lay a good foundation for establishing prices and performing work that matters. Winning is taking competition to another level. I don’t spend all of my time analyzing the competition. It is a small part of the equation. Instead, I like focusing on winning. Winning for me is all about connecting and building relationships with clients. To earn clients’ trust, I must insure that their needs are met not just once, but over and over if they are going to be returning to our company.
2016 has been a huge transition for our company. New leadership, technology and changes in processes have made for some major changes at our company. I believe these changes will help us compete much better in the future. These changes were needed. I really believe if a company is not upgrading its technology, staff and processes it is going to ultimately fail in this current environment. I see it everyday in the news.
I have a lot of concerns
- How can we better serve clients 24×7? People are asking questions at all times of the day. Are we letting too much time slip by before we respond back to the client.
- What is the value of a college education? Our new people are coming to our company with lots of debt and little experience. How can our company find the best students who want to learn and grow and see work as a real opportunity for growth and learning.
- Connecting with company representatives in an era where companies are bought and sold constantly.
- As a leader, I need to stay connected much closer to employees, processes and clients.
- Evaluate areas that are not working and focus more on potential markets that may bring more return on investment in the future.
- How can we get the most out of our marketing dollars? (Tradeshows, Inbound Marketing, Advertisements)
In order to compete, I look at concerns each day and evaluate the risk of taking action or no action. In addition, I estimate the time frame it will take for me to get a plan in place for execution.
The good news is that all of these concerns can quickly turn into possibilities and growth opportunities if I continue to work at them each day.
The Answer – YES
It really comes down to the level of trust you have in your leadership and management team. It starts here for me. Today, there are a number of distractions and if your managers and leaders are distracted and ignoring concerns around them, then the company will ultimately suffer.
Next, it comes down to planning. Too many companies have been reactive over the last 10 years. Our company can be included here. We made a number of changes without really looking at how those changes were going to help us long term. Now, we are doing the hard part of fixing these processes. It can be a painful process, but it is one that must occur.
For me, it is about taking the company to another level. As a leader, I know our strengths and weaknesses and I need to continually evaluate how we can get more out of our strengths and find ways to minimize our weaknesses.
I believe our company is definitely setup to compete and win. The work is sitting right in front of me. It is a matter of addressing it and completing it.
Time to go to work!